What we do with your data
Privacy
LAST UPDATED 29 AUGUST 2026
The short version. We collect your email if you ask for launch news, and your order and delivery details if you buy something. We do not sell your data to anyone. You can be removed from the list with one click, or have everything deleted by emailing us.
Who is responsible
The data controller is [TRADING NAME], [REGISTERED ADDRESS]. Questions, requests and complaints: hello@matchaforge.com.
What we collect, and why
- Your email address, if you join the launch list — so we can send you the pre-order link, your code, and occasional updates. Legal basis: your consent, which you can withdraw at any time.
- Which edition you were looking at when you signed up — so the emails you get are about the thing you were actually interested in.
- Order and delivery details if you buy: name, delivery address, email, and what you ordered. Legal basis: performing the contract with you.
- Payment details are entered with our payment provider and handled by them. We never see or store your full card number.
- Basic analytics about how the site is used, so we know which parts work. Legal basis: our legitimate interest in a site that functions, or your consent where required.
Who else touches it
Only the suppliers needed to actually run this: our payment provider, our email delivery provider, our shipping carrier, and our website host. Each gets the minimum they need to do their job. We do not sell, rent or trade your data, and we do not send it anywhere it is not needed.
[LIST YOUR ACTUAL PROVIDERS HERE once payments, email and hosting are chosen — GDPR expects visitors to be able to see who processes their data.]
How long we keep it
- Launch-list emails: until you unsubscribe, or after [24] months of us not hearing from you.
- Order records: as long as tax and accounting law requires, typically [six/seven] years.
- Analytics: aggregated, and not used to identify you individually.
Your rights
Under the GDPR and UK GDPR you can ask us to show you what we hold about you, correct it, delete it, restrict what we do with it, hand it over in a portable form, or object to a particular use. Email hello@matchaforge.com and we will act within one month. You can also complain to your national data protection authority.
Cookies
The site itself needs no cookies to show you this page. Any analytics or advertising cookies are set only where you have agreed to them, and you can change your mind at any time.
[UPDATE THIS SECTION when the GA4 / Meta / TikTok pixels go live, and add a consent banner before any advertising pixel fires in the EU or UK.]
Children
This is a kitchen appliance sold to adults. We do not knowingly collect data from children.
Changes
If this policy changes materially, the date at the top changes and we will say so in an email to the list rather than hoping nobody notices.